Free Social Media Reach Calculator. Measure organic reach, viral potential, and share amplification for your social media posts across all platforms.
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Understanding how far your content travels is crucial for social media success. Our reach calculator helps you measure organic reach, estimate viral potential from shares, and understand how effectively your content spreads beyond your immediate followers.
Social media reach measures the total number of unique users who see your content. Organic reach comes from your followers who see your posts directly, while viral reach extends through shares, reposts, and other distribution mechanisms.
Reach Rate Formula
Reach Rate = Impressions / Followers × 100%Understand what percentage of your audience actually sees your content.
Calculate how shares extend your content beyond your immediate followers.
Identify which content types achieve the highest reach rates.
Compare reach rates across different post types and topics.
Monitor how platform algorithm changes affect your organic reach.
Estimate how far shareable content could travel.
Set realistic reach goals based on historical performance.
Organic reach varies by platform: Facebook (2-6%), Instagram (10-20%), Twitter (2-5%), LinkedIn (5-10%). Higher follower counts typically mean lower percentage reach due to algorithm constraints.