Influencer Rate Calculator
Free influencer rate calculator. Get suggested pricing for sponsored posts based on your follower count, engagement rate, and platform. Know your worth as a content creator.
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Know Your Worth as an Influencer
Pricing sponsored content can be challenging for creators. Our Influencer Rate Calculator helps you determine fair rates based on your follower count, engagement rate, platform, and content type. Whether you're negotiating your first brand deal or updating your media kit, get data-driven pricing suggestions instantly.
How Influencer Rates Are Calculated
Influencer rates are based on several factors: follower count (reach potential), engagement rate (audience quality), platform (where you post), and content type (effort required). Industry standards typically use a price-per-thousand-followers model, adjusted by engagement quality. Higher engagement commands premium rates because it indicates genuine audience interest.
Influencer Rate Formula
Rate = (Followers ÷ 1000) × Base Rate × Engagement MultiplierWhy Calculate Your Influencer Rate?
Negotiate Confidently
Know your worth when brands approach you with partnership opportunities.
Build Your Media Kit
Include professional rate cards based on industry standards.
Price Fairly
Neither undercharge nor overcharge for your content and influence.
How to Use the Influencer Rate Calculator
Influencer Rate Calculator Uses
Brand Negotiations
Enter negotiations with data-backed rate expectations.
Media Kit Creation
Build professional rate cards for different content types.
Cross-Platform Pricing
Compare your value across different platforms.
Growth Tracking
See how your rates increase as your following grows.
Frequently Asked Questions
Brands pay for results, not just reach. An influencer with 10K highly engaged followers can deliver better ROI than one with 100K passive followers. High engagement (4%+) shows your audience trusts you and acts on your recommendations.