Markup & Margin Calculator
Convert between markup and margin, calculate selling prices from cost, and determine profit percentages for business pricing
Related Calculators
You might also find these calculators useful
Calculate Markup, Margin, and Profit Instantly
Understanding the difference between markup and margin is crucial for profitable pricing. Our calculator converts between the two, helping you set prices that meet your profit goals. Enter cost and markup to find selling price, or work backwards from any combination.
Markup vs. Margin: What's the Difference?
Markup is the percentage added to cost to get selling price. Margin is the percentage of selling price that is profit. A 50% markup on a $10 item means selling at $15 ($5 profit). But the margin is only 33.3% because profit ($5) is 33.3% of the $15 selling price.
Key Formulas
Markup = (Price - Cost) / Cost × 100 | Margin = (Price - Cost) / Price × 100How to Use the Markup/Margin Calculator
Common Use Cases
Retail Pricing
Set competitive prices while maintaining healthy profit margins.
Wholesale Negotiations
Calculate required margins when negotiating supplier costs.
Menu Pricing
Price restaurant items to achieve target food cost percentages.
E-commerce
Account for platform fees, shipping, and returns in pricing.
Frequently Asked Questions
Neither is better—they measure the same profit differently. Markup relates profit to cost (what you paid), while margin relates profit to revenue (what you received). Most retailers use margin for financial reporting but markup for pricing.