Free Twitter/X engagement rate calculator. Measure your tweet performance, analyze audience interaction, and track your Twitter growth with instant engagement metrics.
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Understanding your Twitter/X engagement rate is essential for growing your presence on the platform. Whether you're a creator, brand, or marketer, our calculator helps you measure how well your tweets perform and identify what content resonates with your audience.
Twitter/X engagement rate measures the level of interaction your tweets receive relative to their impressions. It includes likes, replies, and retweets divided by total impressions. Twitter typically has lower engagement rates than visual platforms like Instagram or TikTok, with 1-3% being average and anything above 3% being good.
Twitter/X Engagement Formula
Engagement Rate = (Likes + Replies + Retweets) / Impressions × 100%See which tweets resonate most with your audience and replicate that success.
Higher engagement signals quality to the algorithm, leading to more reach.
Monitor your engagement trends to see if your content strategy is working.
Compare engagement rates across your tweets to identify top performers.
Understand what type of content generates the most engagement for your audience.
Show brands your engagement metrics when negotiating sponsorships.
Compare your engagement rates with competitors in your niche.
Twitter/X generally has lower engagement rates than visual platforms. Below 0.5% is poor, 0.5-1% is below average, 1-3% is average, 3-6% is good, and above 6% is excellent. These rates can vary by industry and account size.