Free Facebook engagement rate calculator. Measure your post performance, analyze audience interaction, and track your Facebook page growth with instant engagement metrics.
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Understanding your Facebook engagement rate is crucial for growing your presence on the platform. Whether you're managing a business page, community, or personal brand, our calculator helps you measure how well your posts perform and identify what content resonates with your audience.
Facebook engagement rate measures the level of interaction your posts receive relative to their reach. It includes reactions (likes, love, wow, etc.), comments, and shares divided by total reach. Facebook engagement rates have declined over the years due to algorithm changes, with 1-2% being average and anything above 2% being good.
Facebook Engagement Formula
Engagement Rate = (Reactions + Comments + Shares) / Reach × 100%See which posts resonate most with your audience and replicate that success.
Higher engagement signals quality to the algorithm, leading to more organic reach.
Monitor your engagement trends to see if your content strategy is working.
Compare engagement rates across your posts to identify top performers.
Understand what type of content generates the most engagement for your audience.
Show brands your engagement metrics when negotiating sponsorships.
Compare your engagement rates with competitors in your industry.
Facebook engagement rates have declined significantly over the years. Below 0.5% is poor, 0.5-1% is below average, 1-2% is average, 2-5% is good, and above 5% is excellent. These rates vary by industry and page size.